Markets and Strategies
Spring Term 2010
Instructor: Prof. Dr. Martin Peitz
Offered: Master Program FSS 2010 (also open to Diploma students in Economics and Business Administration, not open to Bachelor students)
Method (hours per week): Lecture+Exercises (4+2)
Prerequisites: Microeconomics I
Course language: English
Course schedule: Lecture: Monday, 1:45-3:15 and 4:15-5:45 p.m. in L7, P 044; Exercise Sessions: Thursday, 10:15 to 11:45 a.m. in L 9,1-2 002
ECTS-Credits: 14 (for master students)
Course description: This course shall enable the student to become familiar with modern industrial organization, analyzing industries from a business strategy and competition policy perspective. Importantly, the student is not only expected to understand existing models but more general principles and mechanisms at work. Hence, models can be adapted to tackle concrete problems. Students are provided with a toolkit and are encouraged to think strategically.
This course covers the fundamentals of the theory of industrial organization. These are complemented by case studies and background knowledge of competition policy. The course follows closely the book by Belleflamme and Peitz. Organization: 1. Introduction; 2. Market Power; 3. Sources of Market Power; 4. Pricing and Market Segmentation 5. Product Quality and Information; 6. Theory of Competition Policy; 7. R&D and Intellectual Property; 8. Networks, Standards, and Systems; 9. Intermediation
Required reading: Belleflamme and Peitz (2010), Industrial Organization: Markets and Strategies, Cambridge University Press.
Resources: slides and exercises can be downloaded here
Contact person: Nuray Mamaç (Secretary to Professors Nocke, Peitz, and Stahl), email@example.com, Tel. 181-1880