drucken


Industrial Organization:

Markets and Strategies I

 

Die Markets and Strategies I Klausur findet am 15.12. von 10.00-13.00 Uhr im Raum PO 43 statt!

 

Martin Peitz

Fall 2008

 

Table of contents

 

 

PART I [pdf]  GETTING STARTED

 

What is “Markets and Strategies”?

Firms, consumers and the market

 

PART II [pdf]  MARKET POWER

 

Static imperfect competition

Dynamic aspects of imperfect competition

 

PART III [pdf]  SOURCES OF MARKET POWER

 

Product differentiation

Advertising

Consumer inertia

 

PART  IV [pdf]  PRICING AND MARKET SEGMENTATION

 

Group and personalized pricing

Menu pricing

Intertemporal price discrimination

Bundling

 

PART V [pdf]    PRODUCT QUALITY AND INFORMATION

 

Asymmetric information: price and advertising signals

Marketing tools for experience goods

 

PART VI [pdf]   MARKET ENTRY

 

Entry and exit in an industry

Strategic reactions in the face of entry

 

PART VII [pdf]  THEORY OF COMPETITION POLICY

ADDED MATERIAL [pdf]

 

Cartels and collusion

Horizontal mergers

Vertically related markets, vertical restraints and vertical mergers

 

PART VIII [pdf] R&D AND INTELLECTUAL PROPERTY

 

Innovation and R&D

Intellectual property

 

PART IX [pdf]    NETWORKS, STANDARDS AND SYSTEMS

 

Markets with network goods

Strategies for network goods

 

PART X [pdf]      MARKET INTERMEDIATION

 

Markets with intermediated goods

Information and reputation in intermediated product markets

 

Cases

 

Case I

 

Case III

 

Case IV

 

Some students may find the content of this article to be offensive. The article is taken without modification from The Economist. The article is merely taken for illustration. Students who find it offensive are neither required to read the article nor to answer the question associated with it.

Case VI

Case VII

 

 

Case  VIII

 

Case IX

 

Exercises

Exercisespart I

Exercisespart II

Exercisespart III

Exercisespart IV

Exercisespart V

Exercisespart VI

Exercisespart VII

Exercisespart VIII

Exercisespart IX

 

Graded Exercises

 

Old Exams

 

Supplementary Material